Shiseido Sublimic Airy Flow Treatment for Unruly Hair, 250 g, is a softening, smoothing care solution designed to tame rebellious strands while preserving movement and bounce. If you struggle with frizz, stiffness, or difficult blow-drying, this treatment changes the game by correcting the hair’s internal structure and making heat styling feel effortless.

What makes Sublimic Airy Flow different

• Flow Motion Technology smooths each strand from root to tip, reducing stiffness and frizz so blow-drying and styling glide with less tugging and fewer tangles.
• Micro Bouncing Complex combines Hydroxyethyl Urea, Aloe Barbadensis Leaf Extract, and Glycine to replenish macrofibrils, restoring elasticity and bounce from the inside out for lasting external smoothness.
• A lightweight formula that transforms stiff, unruly hair into a weightless, controllable texture with a refreshed feel and natural movement.

Key benefits for your hair routine

• Corrects the cross-sectional shape of hair, promoting a streamlined, even surface that responds predictably to heat styling.
• Softens hair from the core while enabling easier styling with heat—so you can achieve sleek looks faster.
• Reduces frizz and stiffness without weighing hair down, leaving hair that feels breathable and alive.
• Long-lasting smooth control with improved elasticity and bounce throughout the day.

Who is it ideal for?

This treatment is crafted for anyone dealing with unruly, coarse, or hard-to-manage hair who wants a smoother, more controllable style that still moves freely. It’s particularly effective for those who frequently use heat tools and want to minimize styling effort while maximizing shine and texture.

How to use

1. After washing, gently towel-dry and apply a small amount to mid-lengths and ends (start with a pea-sized amount and adjust as needed).
2. Distribute evenly with your fingers or a wide-tooth comb, concentrating on sections prone to frizz.
3. Style with a hair dryer or other heat tool as usual; the formula helps heat pass through strands more smoothly, reducing tugging and breakage.
4. Finish with your preferred styling products for the look you want, and enjoy lightweight, moveable hair with a delicate floral-fruity fragrance.

Fragrance and sensory experience

Experience a refined, floral-fruity scent with notes of peach and Muscat grapes, accented by a hint of Earl Grey Tea. The fragrance enhances the styling ritual without overpowering the hair or scalp.

Why choose this over other smoothing treatments?

• Weightless feel: unlike heavier masks, Sublimic Airy Flow delivers smoothing and manageability without sacrificing airflow and bounce. Your hair stays airy, not stiff.
• Inside-out elasticity: the Micro Bouncing Complex rebuilds macrofibrils, so you’ll notice improved elasticity and resilience that helps maintain smoothness through daily styling and humidity changes.
• Heat-ready performance: Flow Motion Technology optimizes how heat interacts with each strand, making blow-drying faster and more efficient with less effort.

Size: 250 g. Incorporate this treatment into your routine to transform unruly hair into a controllable, movable look that’s ready for any styling challenge—whether you’re chasing sleek, glossy finishes or effortless, breezy waves.