D.O.M Bénédictine is an herbal liqueur beverage developed in the 19th century and produced in France. The recipe is a closely guarded trade secret, ostensibly known to only three people at any given time. So many people have tried to reproduce it that the company maintains on its grounds in Fécamp a "Hall of Counterfeits" (Salle des Contrefaçons). The bottle and label have been imitated, as has the name Bénédictine. The company prosecuted those it felt to be infringing on its intellectual property. The manufacturing process involves several distillations which are then blended.

This print is for D.O.M Bénédictine's 1910 advertising campaign was designed by Georges Goursat (1863-1934), better known as Sem, who attained a high level of success with his portrayals of Paris at the turn of the century. The caricaturist was a member of the Salon des Humoristes and an officer of the Legion of Honor. His works offer us a view into Parisian high society at the turn of the century.

Particulars: This print is from an original vintage magazine
It has been professionally conserved and backed on acid-free linen paper. Find out more about what this means and why it's important: poster and print conservation and restoration.