Have you turned your passion for martial arts into a business, but it’s not yet as successful as you know it can be? Perhaps you’re still fitting it around your day job, getting burnt out and losing your enthusiasm?

Or is having your own martial arts business still a dream – and you just need some encouragement and support to make it happen?

In Elite Martial Arts Instructor, author Lee Matthews shows you how to overcome these obstacles and much more.

A former world kickboxing champion, paratrooper and entrepreneur with 25 years of experience in the martial arts industry, Lee has opened over 200 locations under his British Military Martial Arts brand, the UK’s biggest chain of martial arts centres.

His ‘6 rounds of success’ – described in full for the first time in this book – have helped thousands of instructors achieve their goals, and martial arts excellence. Lee’s training and selection course for franchisees is the foundation of his successful method, which will give you the tools to become truly elite in your discipline and take your business to the next level. Packed with military analogies, stories and examples, the book provides valuable insight into Lee’s life as a world class coach and businessman, how the 6 rounds of success have worked for him – and how you can make them work for you, too.

Read this book and learn how to:

• Recruit and retain more of the right students for longer
• Select and train outstanding instructors so you can step back and work on your business while improving the quality of your classes
• Learn cutting-edge marketing strategies so you can maximise the size and profitability of your school
• Overcome distractions, manage your time, develop new positive habits and stay focused on your business goals
• Raise the standard of your students and develop the mindset for success