In his landmark book, Emotionraising, Francesco Ambrogetti was the first to tell us how to astonish, disturb, seduce, and convince the brain to support good causes. He gathered the best in neuroscience and behavioural science research to show us the theory and on-the-ground proof that emotion works. Now in Hooked on a Feeling — How the passion and devotion for good causes becomes memories and identities, he closes the loop and explains why and how we must convert responses to society’s chronic problems into long-term relationships that will lead to long-term solutions. Leading-edge insights for forward-thinking fundraisers.

Praise for Hooked on a Feeling

“Franki's Emotionraising put all that great science between the covers of a single book. It was the kind of professional courtesy you can never repay. And now we have Franki's explosive update: Hooked on a Feeling. Are you ready?”
— Tom Ahern, Author

“The author sets out to answer some hugely practical and valuable questions and to tackle several dilemmas that you won’t find tackled anywhere else. Emotions certainly work powerfully in the short term, but can emotions create long term supporters? Can we build on the initial emotional response and develop an army of advocates and fans in love with our causes, without the need for constantly soliciting them for their extra help, for ever more money?”
— Ken Burnett, Author

Hooked on a Feeling: How the passion and devotion for good causes become memories and identities

ISBN 978-1-927375-69-3 | Civil Sector Press 2021
soft cover | 6 x 9 in | 290 pgs