What it is: A super-easy filling and shaping eyebrow pencil—now available in 12 shades to flatter every hair color, so anyone can be an expert.

What Else You Need to Know: Goof Proof Brow Pencil features a custom tip that easily shapes, defines, and fills in brows. The soft, glide-on color creates naturally-full-looking, beautiful brows, and the spoolie-brush effortlessly blends the up-to-12-hour, waterproof color.

Clinical Results: In a consumer panel survey of 109 women after 1 week:
- 95% said it was easy to fill and shape brows

In an instrumental test on 20 panelists:
- Color lasted up to 12 hours

In an instrumental test on 22 panelists:
- Color was waterproof