B is an ad-free publication that offers an independent perspective on some of the most important brands in the world. For this archival issue, the spotlight shines on Rolex, the preeminent luxury watchmaker in the world. The brand was founded in 1905 and has gone on to create the world's first waterproof watchcase: the Oyster, along with a slew of iconic models like the Submariner, Explorer, and Oyster Perpetual Day-Date. This brand documentary magazine provides an in-depth view of the Swiss watchmaker and how they have retained simple, basic forms to establish itself as a classic brand.