Armadello integrates directly with your Shopify store data providing a set of customisable data dashboards for your business. Rich, full insights on customers orders, products, cohorts and site traffic are updated daily and stored for 2 years.Measure and optimise tactical performance - UTM's, underperforming stock, sales price margins.Evaluate your strategy goals - customer lifetime values by acquisition, customer spending patterns, track changes in sales by product type and vendor.