When customers land on a product that's unavailable or doesn't quite fit their needs, they often leave. Reroute shows relevant alternatives directly on product pages. Choose from six block types: out of stock, newer model, own brand, similar products, discontinued, and open-box / graded stock. Map alternatives manually or auto-suggest via Shopify's Recommendations API. Configure in the Theme Editor with no code required. Supports 37 languages with customisable translations.