Jhonatan Gasca is from Pitalito in Huila, Colombia, where he grew up in a coffee producing family that traditionally focused on quantity rather than quality for a more reliable income. Though he initially aspired to be a soccer player, Jhonatan and his brother Johan moved to Cali, only to return home later. Encouraged by his mother, Jhonatan studied ecological agriculture and livestock production, which eventually led him to explore the world of specialty coffee. Inspired by the success of their friends, the Lasso family, in the specialty coffee industry, Jhonatan and Johan now aim for global recognition, fueled by a strong pride in their family’s legacy and their coffee.

In 2008, Jhonatan and his brother began experimenting with specialty coffee on their inherited family farm. Building on their parents' knowledge, they pursued further education and expanded their offerings and processing methods. They use sustainable practices, such as bee hives for pollination and honey production. As their operation grows, they are refining processing techniques to improve quality and consistency. Despite early challenges, the Gasca brothers have remained committed to enhancing quality.

By participating in grand events like the Cup of Excellence, they demonstrate their commitment to excellence and quality in the coffee industry.