Do you have the right talent for your firm? Is the business culture of your organization identifiable? Are talent and culture the keys to your business competitiveness? At a time like the present, when we live in a constant war for talent, it is necessary for professional firms to differentiate themselves by the added value they generate for their clients. If you want to have an excellent professional firm, bet on a humanistic culture, an active management of people and a company where sustainability is its essence. This handbook sets out the importance of people management and addresses the specific challenges faced by professional firms by offering tailored solutions and examples of success. Talent, business and culture constitute the magic triad that allows us to compete and develop profitable and sustainable firms. Through their extensive experience in leadership positions and in the management of professional firms, the authors have developed this comprehensive and practical guide, which enables the establishment of a competitive and humanistic culture in which humans are managed with resources. A vision that achieves enormous returns in profitability, creativity, efficiency and motivation.