A story about what happens in companies when they want to change their culture to adapt to the new business reality, and the method that can help them achieve positive change. The fabrika method is a new comprehensive training system for business teams designed to achieve lasting and fundamental changes in companies, in a way that allows them to adapt to the new economic reality. Fabrika Nueva Cultura, the high-performance center for business transformation, is a venture developed by ADEGI, the Gipuzkoa Business Association.