Mattel Electronics Intellivision Intelligent Television Component Entertainment Games LearningMattel Electronics Intellivision Intelligent Television Component for Entertainment Games Learning The Intellivision is a home video game console released by Mattel Electronics in 1979. The name is a portmanteau of "intelligent television". Development began in 1977, the same year as the launch of its main competitor, the Atari 2600. In 1984, Mattel sold its video game assets to a former Mattel Electronics executive and investors, eventually becoming